Fundera is a small business funding company who helps connect lenders with entrepreneurs. I wrote articles and eguides that distilled the byzantine world of small business funding into useful manageable chunks, helping Fundera live up to their brand goal of absolute transparency.
Articles + eguides
- How to Keep an A+ Rating from the Better Business Bureau
- What You Need to Know About Working Capital
- Life After Your Loan (eguide)
Placeit are a company specializing in product mockups. Because their core readers are user experience designers, I wrote compelling UX-focused content for them to help build their blog.
The goal? Talk about UX themes in a new and interesting way.
- Business Models That Destroy UX: Online Newspapers
- 4 Apps With Great Viral Loops
- Apple’s Hypocrisy in the App Store
Abrahamson & Uiterwyk
Abrahamson & Uiterwyk are a leading personal injury law firm in Florida. They have a huge range of services, representing victims dog bites, car and pedestrian accidents, medical malpractice – the list goes on. Their challenge was that their audience was equally diverse.
I helped Abrahamson & Uiterwyk by creating targeted, focused landing pages for a range of accidents. Each one provides a wealth of information for the victim, both directly after an accident to their legal rights. All tied together with strong CTAs throughout to drive conversions from browser to customer.